Jaeger, the heritage British fashion brand, has announced the opening of its Boutique by Jaeger pop-up shop in London, on 7th August 2010.
Boutique by Jaeger captures the liberated spirit of the 60s and marries it with a contemporary rock 'n' roll vibe. Coquettish minis, punkish zipped coats, witty knits, micro tuxes, zippered silk dresses and leather rolled up shorts all give a look brimming with attitude. This dazzling new collection of eye-candyish separates for the fashion-fervent young woman is the ultimate dressing-up box for any shopper-turned-self-stylist.
The Boutique by Jaeger pop-up shop will carry the complete Boutique by Jaeger collection as well as offering a unique selection of highly covetable accessories and gifts from other hot brands such as: Origami pendants, Les Nereides chains & charms, Stenoflex pinhole cameras, hot shades of the season from Essi, fashion books from Assouline and a range of quirky stationery. A listening post from Rough Trade, the legendary independent record shop, features a hand-picked collection of classics albums and compilations through to the hippest new releases – try before you buy.
Boutique by Jaeger will also be available in selected Jaeger stores from 7th August and online at http://www.fashionpr.co.uk/Fashion_Press_Releases/www.boutiquebyjaeger.co.uk from 5th August 2010.
Visit the pop-up shop @ 10 Foubert's Place, London, W1F 7QF (off Carnaby Street)